THEMES AND OBJECTIVES

 "Business Survival during Global Economic Downturn"

• Product Development
• Productivity
• Branding
• Business Administration
• Business Law
• Project Management 
• Public-Private Partnership
• Risk Management 
• Sales & Marketing
• Corporate Communications
• Business Leadership
• Business Models
• Business Negotiation
• Business Planning
• Business Processes
• Business Writing
• Change Management
• Competitive Strategy
• Corporate Governance
• Ethics in Business
• Customer Service
• Developing Employees
• Emerging Markets
• Family Businesses
• Market Structure
• Pricing
• Mergers & Acquisitions
• Negotiations
• Organizational Structure
• In Sourcing / Outsourcing
• Performance Measurement
• Strategic Planning
• Supply Chain
• Venture Capital
• Accounting and Finance
• Islamic Banking

Become a field for the proliferation of knowledge among domestic and foreign intellectuals academics ad industry parties to discuss and share information, ideas, research results and experience in the field of business and management.

Able to produce excellent human capital as well as a trigger towards a management culture in business to drive the nation's progress.

Improve the image of the university as a catalyst for business development and management in the country in general and in the state of Malacca in particular.

Explain the importance of effective business and management including short-term and long-term business planning.