Journal of Business Innovation

The Journal of Business Innovation (eISSN: 2600-836X) is a fully referred journal published annually by the Publication Unit of Universiti Melaka (UNIMEL) in collaboration of the Faculty of Business Innovation and Technology, Universiti Melaka (UNIMEL). Its main objective is to provide a platform for publication in Management, Marketing, Accounting, Entrepreneurship, Economic, Islamic Finance and Banking, of research based articles locally or internationally.

This journal is indexed by MyJurnal and Google Scholar.

 


Vol 8, No 1 (2023): Journal of Business Innovation

Table of Contents

Articles

Nurulhayah Muhamad, Norhawina Wirman, Nurul Liyana Hussin, Maryam Mohd Esa, Norhazanah Miskan, Norzaimah Zainol
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1
He Shujun, Liu Shiya, Cao Xiangbo, Nor Saidi Mohamed Nasir
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10
Tu Dongxue, Nor Saidi Mohamed Nasir, Zhong Jianyan, Jiang Rui, Luo Jing
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23
Cao Xiangbo, He Shujun, Liu Shiya, Nor Saidi Mohamed Nasir
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38
Liu Shiya, Cao Xiangbo, He Shujun, Nor Saidi Mohamed Nasir
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51
Farah Saniah Mohd Zabidi, Maryam Mohd Esa, Nor Hazanah Miskan, Sarimah Ahmad, Noor Azlin Mohd Kasim
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65
Nurul Liyana Hussin, Nur Hudar Nazar, Nurulhayah Muhamad, Maryam Mohd Esa, Nor Hazanah Miskan
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78
Nor Hazanah Miskan, Nurulhayah Muhamad, Maryam Mohd Esa, Nurul Liyana Hussin, Farah Saniah Mohd Zabidi, Luqman Ahmad
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88
Maryam Mohd Esa, Nurulhayah Muhamad, Farah Saniah Mohd Zabidi, Nurul Liyana Hussin, Nor Hazanah Miskan, Norzaimah Zainol, Roszi Naszariah Nasni Naseri
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95
Zurairah Jais, Salbiah Nur Shahrul Azmi, Siti Nur Asneda Mohd Nazim, Nor Izzuani Izhar
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102
Nor Saidi Mohamed Nasir
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113
Norzaimah Zainol, Nurulhayah Muhamad, Nur Inani Ibrahim, Nurul Liyana Hussin, Maryam Mohd Esa, Nor Hazanah Miskan
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121
Huang Jiamin, Deng Haoming, Huang Rui, Mo Di
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130
Deng Haoming, Huang Rui, Mo Di, Huang Jiamin
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139
Roslinawati Ibrahim, Noor Fariza Mohd Hasini, Nurul Aini Md Rais, Nor Aini Idris, Hani Hazirah Baharudin
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148
Suhailah Ibrahim, Suzana Ab Rahman, Hamidah Norman, Noor Fariza Mohd Hasini, Roslinawati Ibrahim, Nurafiedah Abd Majid
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161
Bi Xinyu, Li Nanxi, Wu Mali, Xie Juanhong
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170
Suzana Ab. Rahman, Ronizam Ismail, Khairunnisaq Najwa Hasmidi
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178
Noor Fariza Mohd Hasini, Nur Safinah Ibrahim, Roslinawati Ibrahim, Nurul Aini Md Rais, Nurul Afiqah Abd. Rahman
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188
Nadiah Ishak, Mahirah Zulkefli, Nadzirah Md Yusop, Muhammad Hazwan Jamal, Zuraida Hanim Zaini
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198
Nor Saidi Mohamed Nasir, Zamry Gafar, Sarimah Ahmad, Noor Azlin Kasim
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208