Bachelor of Business Administration (Marketing) with Honors
| MQA Recognition Code | : | (N/340/6/0568) 06/27 (MQA/FA 4554) |
| Intake | : | July / November |
| Study Mode | : | Full Time |
| Study Duration | : | 3.5 years |
Entry Requirements :
- A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects*; OR
- A pass in STAM with at least Grade Jayyid*; OR
- Matriculation or Foundation with at least CGPA of 2.00; OR
- A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
- An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
- A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval***; OR
- A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval***;
- Other equivalent qualifications recognised by the Malaysian Government.
*Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications
Career Prospects :
- Marketing Officer / Manager
- Marketing Consultant
- Market Research Analyst
- Sales Officer / Manager
- Social Media Expert / Influencer
- Event & Program Manager / Officer
- Copywriter
- Advertising Officer
- Public Relations Officer
- Strategic Marketing Planner
- Entrepreneurs, etc
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Programme Structure
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Ethnic Relations (Local Students) / Malay Communication 2 (International Students) English For Communication 1 Arab Language For (Non Muslim ) / Basic Arab Language (Muslim) Tilawah Al-Quran Introduction To Business Principle of Management Information System Management Principle of Financial Islamic and Asian Civilization (TITAS) / Malaysian Studies 3 (International Students) Statistics Business Law Financial Accounting Economy |
Principle of Marketing Fiqh Ibadah Product Management Integrated Marketing Communication Community Involvement Basic Of Islamic Economy Entrepreneurship Psychology For Professional Group Business Quantitative Analysis Operational Management Business Ethics Marketing Services Managerial Accounting Fiqh Muamalat Aqidah and Current Issues |
Business Communication Marketing Management Research Methods Marketing From Islamic Perspectives Consumer Behavior Elective Business Marketing (B2B) Human Resource Management Retail Management Project Paper International Marketing Marketing Channel Management Franchise Management Pricing Strategies In Marketing Industrial Training |
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