CULTURAL DEPTH IN BUSINESS COMMUNICATION: EXPLORING THE INTERPRETATION OF CHINESE CULTURE-SPECIFIC TERMS IN CROSS-CULTURAL NEGOTIATIONS

Zhou Huili, Wang Minna, Song Xixi, Nor Saidi Mohamed Nasir

Abstract


In today’s globalized business landscape, as international business engaged with China are growing, understanding the nuanced meanings embedded in Chinese culture-specific terms in business negotiations becomes paramount for achieving mutually beneficial outcomes. Drawing from linguistic, cognitive and cultural theories, this study delves into the intricate interplay between language, culture, and business negotiation by focusing on the interpretation strategies of Chinese culture-specific terms. This research employs a qualitative approach to uncover the multifaceted layers of meanings that Chinese culture- specific terms carry within cross-cultural business negotiation contexts. By conducting comprehensive literature reviews, examining real-life negotiation scenarios, and doing interviews with experienced negotiators, the study investigates the interpretation strategies of Chinese culture-specific terms and how the interpretation of them can influence negotiation dynamics, and in the end, the overall success of business transactions.

Keywords


Chinese culture-specific terms, business negotiation, intercultural communication, interpretation strategy.

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