INTENTION TOWARDS SUSTAINABLE ENTREPRENEURSHIP: COMPARISONS AMONG MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES)

Wei Loon Koe

Abstract


Abstract

 

Current businesses are expected to be sustainable-centered. However, not many businesses have successfully transformed themselves into sustainable businesses. It is important to understand individual’s intention towards sustainable entrepreneurship because intention is a crucial predictor of entrepreneurial behavior. Nevertheless, not many studies have embarked on business owner-managers’ intention towards sustainable entrepreneurship. Thus, this study was conducted to discuss the differences on intention towards sustainable entrepreneurship and its antecedents among the micro, small and medium enterprises (MSMEs). Based on the data collected from 404 owner-managers of MSMEs, significant differences were found in sustainability attitude and social norm among the MSMEs. However, MSMEs did not show any differences in ratings of self-efficacy and intention towards sustainable entrepreneurship. This study enriched the entrepreneurship literature through providing insights on MSMEs owner-managers’ intention towards sustainable entrepreneurship and stressed that different policies, practices and strategies should be drafted to cater the different needs from MSMEs.

 

Keywords: Entrepreneurship, intention, micro small and medium enterprises (MSMEs), sustainability


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