ONLINE BUSINESS CONTINUITY DURING THE PANDEMIC: A STUDY ON THE YOUTH GROUP

Abstract

The Internet of Things (IoT) is ushering in a revolution in our contemporary world, transforming businesses into online operations with increased reach out. The purpose of this study was to examine the factors that play role for business continuity during the pandemic era. Factors include business operations, readiness and support systems were taken in for consideration for business survival. The main objective of this study was to identify the relationship between business operations, readiness and support systems on business survival. Respondents consisted of youths who traded online during the pandemic. A total of 85 respondents had answered the distributed questionnaire. Statistical Package for Social Science (SPSS) was used to analyse the data using Pearson correlation analysis method. The results of the study show that business operation and support systems have a significant relationship to business survival (r = 0.735, r = 0.680; p-value <0.05) while business operations do not have significant relationship to business survival (r = -0.41, p < 0.710). This situation also indicates that the current circumstances have placed the use of digital technology among the general public, enabling an increase in online business activities.

Keywords: Business sustainability, business operations, readiness, and support systems.