INTEGRATING BUSINESS STRATEGY IN LANDSCAPE ARCHITECTURE EDUCATION MANAGEMENT

Abstract

The article delves into the infusion of business principles in diverse aspects of landscape architecture, including scheme design, project management and cost budgeting. It examines how educators are embedding concepts such as feasibility analysis, market research, and risk assessment into the curriculum to enhance students' decision-making and design processes. By nurturing a deep understanding of financial implications and client expectations, students are better equipped to develop innovative and sustainable design solutions. It underscores the importance of striking a balance between design creativity and pragmatic business application, positioning future landscape architects as dynamic problem solvers in a rapidly changing environment. This exploration advocates for landscape architecture education that transcends traditional boundaries, fostering graduates who can seamlessly blend artistic vision with strategic thinking, thereby propelling the discipline forward while addressing the complexities of modern design practice.

Keywords: Business Strategy, Landscape Architecture, Education Management, Business Principles