SURVEY RESEARCH ON EDUCATION SATISFACTION AMONG FULL-TIME MASTER'S DEGREE GRADUATE STUDENTS: AN EXAMPLE FROM ANHUI PROVINCE

Abstract

Using Anhui Province as a case study, we conducted a questionnaire survey and data analysis to assess the satisfaction of full-time Master of Education (M.Ed.) students at five normal universities. Applying the Kano model and associated analytical methods, we constructed a Kano model for education satisfaction among full-time M.Ed. students. The results helped identify key indicators influencing their satisfaction. The survey revealed that the overarching goal of M.Ed. programs is the development of students' personalities. A growing trend in master's education is the increased level of supervision. Demographic characteristics significantly impact satisfaction with education. Cultivating M.Ed. requires four essential factors, including curriculum content. Additionally, there are 18 one-dimensional factors, such as teaching equipment, that are essential for proper M.Ed. training. The Master's degree in Education offers nine attractive features, including employment support for supervisors. Moreover, 26 high-sensitivity indicators, including internship platforms, significantly impact education satisfaction. To enhance the program, we recommend improvements in six areas: course teaching, research practice, mentoring, management and service, personal development, and personality development.

Keywords: Master of Education students; Educational satisfaction; Questionnaire method; Kano model; Sensitivity level