UNDERSTAND OPERATIONS MANAGEMENT CHALLENGES IN THE FOOD TRUCK BUSINESS

Abstract

Nowadays, the phenomenon of food trucks business has become popular among Malaysian. Food trucks can be categorized from a Small to Medium Enterprise (SME) since the business only needs a few people to handle it. The cost to build up the business is not as much as the business based on brick and mortar stores. The existence of food trucks business has grown in the SME industry by leaps and bounds. The growth of SME industry is wavering the government to prohibit this business since there is no special discrete license allowing food trucks to do business in this country until now. So far, all the food trucks business is run by solely depending on the permit. The purpose of this study is to seek the issues arise in this business area in order to understand the food truck business in Malaysia. Regardless, the food truck business has now resurfaced with a rapid progress even though there are plenty of threats need to be faced including the competition and license issue. Looking through these challenges, the food trucks’ owner’s attitude and courage to take risks is a positive achievement which should be emulated by other entrepreneurs in Malaysia.